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Born in Havana, Cuba in 1936, Benji Menendez smiles when he says that tobacco is in his genes. His grandfather, father, uncles and great uncles were considered the royalty of the cigar business during the pre-revolution heyday of Cuban cigars, having developed world-class puros including Montecristo, H. Upmann and Por Larrañaga.
During his current tenure at General Cigar Co., Benji has further enhanced his position as one of the world’s foremost tobacco experts. He humbly notes that after 57 years, he is still learning about cigars. While Benji has literally done it all, from planting and harvesting to ensuring quality, he feels he is at his best when he is exchanging ideas with cigar enthusiasts, aficionado and new alike. At the heart of it all, Benji simply wants to be known as a good cigar man.